Archive for January 2011
Yesterday evening I was really inspired and created a new pair of earrings.
The weather was cold (yes, it happens in Barcelona too) and I enjoyed creating those while drinking a cup of tea!
I must say I love the girly Marie Antoinette look! Perfect for all the spring nude outfits, right?
Apart from that, I am planning my visit at The Brandery. I am really excited to see the Catwalk of Custo Line as The Brandery will forcast the international launch of Custo Barcelona‘s second line! Conferences look very appealing too with subjects like “Fashion Brands and Social Media“, “A/W 2011/2012 Trends” by WGSN Spain and Portugal, “Social Shopping” by the general manager of Privalia Spain (the online private sale website competing with venteprivee or ruelala)…
Stay tuned! I will be posting about The Brandery really soon!
If I have to mention the name of one favorite French fashion designer it will be Christian Lacroix. I absolutely love his work, his universe as well as the colors and materials he uses. Born in 1951, Lacroix opened his Couture house in 1987 and began a ready-to-wear line one year later.
A/W 2002-2003 Collection – http://www.linternaute.com/femmes/luxe/0706-lacroix/4.shtml
Throughout the years, he has been involved in many diffusion lines (perfume, children’s line, lingerie, bridal) and worked hand-in-hand with other brands to take part in the designing step. Remember the limited edition he created for Evian in 2008?
In 2005, Lacroix designed a new uniform for Air France 36,000 staff members.
In 2007, he redesigned the interior of the French high speed train TGV.
The same year, he also collaborated with the mail and online French retailer LA REDOUTE to present an exclusive collection.
From those examples, I think we can say that Christian Lacroix is designing for people, real people and wants his creations to be accessible to as many person as possible.
To me, it really makes sense that Lacroix and Desigual worked together on this 30-piece collection for automn/winter 2011-2012. I remember writing in this blog that Desigual was dressing personalities and that products are colorful, fun, optimistic… I feel like this could as well be Christian Lacroix’s motto. Both the brand and the designer are attracted by ethnicity and multiculturalism and I am sure that design ideas came fast in the work room when designing this collection. This collection runs under the name of “Dream” and the collaboration is supposed to continue for summer 2012 with a larger number of product involved.
For Desigual, this first ever collaboration brings fresh blood to its products. With the brand expanding really quickly, it was urgent to renew the appeal of the products and reinforce the garments’ offer.
For Christian Lacroix, this collaboration is another opportunity to have his vision turned into products. The Christian Lacroix company was put under a procedure of voluntary liquidation in 2009, the company has been bought in the meantime and now runs mostly through royalties from licenses. The designer himself is no longer part of the company.
I am sure you can recognize Lacroix’s esthetics into this new collection from Desigual! I am excited to actually see the garments soon!
Last thing, I have been invited as a blogger by The Brandery to visit their fashion trade show next week. I am thrilled and I am sure I will learn a lot. Of course, I will take tons of notes and pictures and I will share those with you! Stay tuned!
Posted January 11, 2011on:
Crowdsourcing is a word used to define creative concepts and processes where people outside the company are in charge of the design of the products of a given company. The trend consulting company Nelly Rodi even mentioned Crowdsourcing as one of the main trend of 2010.
Let’s take the example of Threadless t-shirts, a company that use crowdsourcing to get designs to print on tee shirts but also totes, reusable water bottles and all kind of diverse products.
The concept of Threadless is to get designs from people everywhere in the world. Those designs are submitted to votes through their website and the best designs are printed on the company’s products.
1: Design submission.
They manage to make it very easy to submit a design. A template is provided as well as clear explanations of expectations, printing techniques available and reasons for decline. There is an appealing range of techniques that can be included in the design: glow-in-the-dark ink, suede ink, metallic ink, embroidery…
This is definitely exciting for every designers to be! Even if you don’t feel like designing a print, you can submit a slogan/title that may inspire a design and from which you could be remunerated too.
2: Design score.
Designs are reviewed by the Threadless team and then submitted to score by the Threadless community during 7 days. Best designs can be scored by more than 800 people and designs with lower than 2.5 out of 5 are not likely to be printed. Scores and comments help the Threadless team to choose which designs to print.
3: The printed designers are remunerated:
The designers whose ideas are selected will receive $2000 in cash + $500 in gift certificate + $500 each time the design is reprinted.
This is more or less the concept of Threadless Tshirts.
Now let’s see this implications of crowdsourcing on a creative and business standpoints.
On a creative standpoint, crowdsourcing is a way to get a huge pool of designs from everywhere in the world. Design is no longer taken care of by a single design department. It is quite easy to get infinite aesthetic standpoints and revitalization is continuous. The bigger the community, the higher the chance to attract talented designers that would submit awesome designs. Design selection is not only done by one of the company’s department but also by people from the community (potential tee shirt buyers) who will score and comment the design.
On a business standpoint, crowdsourcing enables a company to be sure that its products will sell well and therefore limit risks. Indeed you let your customers decide which products they want to buy from you! It could also be easier to plan quantities based on feedback from people in the community. Customer loyalty is enhanced since customer themselves can take part in the design/scoring phase. Lastly, this methodology is a less expensive and much more variable way of getting designs than having a whole design department working together all year long. The advantages of free-lance without having to rely on only a couple of free-lance designers.
As a general rule, letting customer participates in the design of its products is becoming more and more popular with the example of crowdsourcing but also new levels of customization as for instance with the company Shoes of Prey where customers can personalize their shoes on many different aspects. Customer participation is definitely a trend for 2011.
I am curious to see if anyone of you knows other examples of crowdsourcing or some insights to share about customer participation. Please leave a comment!