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A nice discovery today with this artist that redefine modern jewellery and mix accessories and gardening to create green growing jewellery!
It is one of several projects led by HAF by Hafsteinn Juliusson, a Iceland-based company that intends to offer alternative lifestyle design products. In his designs, Hafsteinn Juliusson always keeps in mind society and ecology while avoiding mass production. He likes to consider life as simple and find innovative solutions which have a rich and strong concept.
Other projects are as interesting as this nice viewpoint on jewellery.
Starting with the conclusion that junk food consumption was more a habit and social ritual that interrupt routine than a hunger impulse, HAF created SLIM Chips, a chip made from edible paper and organical taste. Launched with the slogan: “Don’t get fat, just eat nothing”, slim chips are available in mint flavor, blueberry, cheddar and wasabi.
If you are interested in a simple, affordable and fun stool, why won’t you consider this funstackable stool:
If you are looking for an easy-to-carry cushion AND you are a laptop owner, you might want to consider this laptop bag (the Napbook):
With only a few month of existence, this company is really offering interesting concepts and products! Let’s keep an eye on it!
Christmas Holidays and New Year are often a prosperous time for limited edition items.
Evian takes its chance every year and offers a limited edition of its bottle of water. Not a long ago was launched the 2011 edition which features an exclusive design by the Japanese fashion designer Issey Miyake.
It is not the first time that Evian collaborates with a famous fashion designer. Indeed, the four last Holiday editions where redesigned by reknown designers: Paul Smith for 2010
Jean Paul Gaultier for the 2009 edition,
or Christian Lacroix in 2008
Evian is not the only brand to work in collaboration with fashion designers for limited/special editions.
The French brand Perrier worked with Agnès B for a special can of its carbonated water…
…with Dita Von Teese for a sexier version
…or with Custo Barcelona for a colorful summery edition.
Coca Cola is also a specialist in terms of customization and packaging (I guess that’s a good tool to newness for a 120-year old brand !)
Last to date, the Karl Lagerfeld version of the Coca-Cola Light Glass Bottle… It even makes more sense when we know that Karl Lagerfeld is an absolute fan of the beverage!
A stripped version by Sonia and Natalie Rykiel, of course!
A feline and jet set version by the Italian fashion designer Roberto Cavalli
Or a chic version by the Spanish shoes designer Manolo Blahnik:
On the business side, this trend is called “masstige“, the combinaison of mass market and prestige, or co-branding, which is applicable in many industries and for many products.
The idea is to put together two powerful brands and create new things to talk about. It is helpful to rejuvenate old brands or promote new versions of a product that has been on the market for a long time.
For fashion designers, it creates yet another support for the expression of their aesthetic and a tool to expand the scope of their name/brand.
Convinced? Tell us which designer you are gonna drink from today or which is your favorite!
Harmonie's Look on Fashion 
